We’ve written about the benefits of employee engagement programs, and we’ve shared details about survey options, but what is employee experience management? How does it affect your organization? And should it be a focus at your company?
Employee experience management is an approach that aims to influence the employee experience at every touchpoint workers have with your company. It’s the full end-to-end experience of being a worker in your organization, including everything from onboarding, mergers and acquisitions, to learning surveys.
Employee experience management connects to your employer brand
When it comes to what employee experience management is, think about it in connection to your employer branding. Branding is the way your company presents itself as a reputable place to join and build a career, and employee experience management is how that brand creates experiences across every interaction.
There are five main interactions people think of in relation to a company: pre-hire, onboarding, development, retention, and separation. Within these interactions are various experiences that you create that are unique to you. They include how you celebrate holidays, company successes, or even unplanned engagement events.
Using surveys across each employee experience touchpoint
Part of success is to measure the effectiveness of your employee lifecycle through surveying and listening. Our lifecycle e-book covers strategies, common issues, and what to focus on during each phase of surveying. These phases are the five main interactions we mentioned earlier (pre-hire, onboarding, development, retention, and separation).
How your surveys will look and what specific questions you’ll ask will be based on your company’s needs and story. Some questions are standard across organizations, but others have to be adjusted based on what’s unique to you.
How employee experience management impacts your bottomline
Though effective employee experience management will help you attract top talent and create a workplace that people are excited to be a part of, it’s scope is much larger. It includes engagement programs and will also help you:
- Increase revenue—Companies with a formal engagement strategy are 67% more likely to improve their revenue full-time equivalent on a year-over-year basis. (Aberdeen Essentials)
- Improve customer satisfaction—Highly engaged businesses see a 10% increase in customer ratings and a 20% increase in sales. (Gallup)
Your bottomline and customer approval will increase once engagement and experience management are at the center of what you do. These are only some of the benefits, and don’t take into account the full scope of benefits from launching engagement programs.
Ready to dive into employee experience today?
When it comes to engaging, retaining, and providing meaning for employees, the workload doesn’t have to fall solely on you. Workify is here to share tips and provide resources to make your job easier.
Our team will walk you through our tools and show you how to leverage data and insights to get the most out of engagement programs. Workify’s survey methodology is backed by organizational psychologists, and has shown proven results for companies just like yours.
Connect with us today to start building your end-to-end experiences.