Whether you’re starting an employee engagement program or just looking to get a better pulse on your workers, one thing is clear—you’ve got to learn how to measure employee satisfaction. Understanding how satisfied your workers are is the key toward high retention, low attrition, a positive eNPS, and even a good employer brand.
There’s different ways to measure employee satisfaction, like employee satisfaction index (ESI) or employee net promoter score (eNPS). Today we’re covering the employee survey, because this tool gives you a broader look at employee sentiment and fits perfectly into a larger engagement program.
Why do future of work changes to employee satisfaction matter?
Before we talk about employee surveys, it’s important to recognize why changes to employee satisfaction matter at all. The big reasons are things we addressed earlier like high retention, low attrition, etc. Other important factors are the impact it has on your bottom-line, company culture, and how workers treat your customers. Satisfaction is also a likely contributor to the great resignation that we’re seeing across many industries.
The things that lead workers to report high employee satisfaction have shifted dramatically due to the coronavirus pandemic. The needs of workers have changed in less than two years, and workers are no longer satisfied with the status quo. In-office perks, unlimited PTO, and access to events or conferences aren’t cutting it anymore.
Workers are now setting their sights on things like permanent flexibility, stocks or equity in companies, and paid family leave. Since the expectations of workers have changed, companies have to be more focused than ever to drill down how they’re succeeding at employee satisfaction. They also have to be clear about what their future of work plans are. Bogging down employees with unclear plans and poor communication will only lead to confusion and dissatisfaction.
Surveying can answer the questions you’re asking
We narrowed in on a few ways satisfaction is affected above, because understanding the key factors that impact satisfaction is the first step your organization needs to take. These key areas are the things that you’ll need to target when you’re surveying employees and building out engagement programs.
Recently on the Workify blog we went into greater detail on some of the effects that surveying can have. For a quick brief, some effects are:
- Surveying feels personal and invites participation—Workers are more likely to open up and give feedback when they feel like feedback requests are personalized.
- You’ll have a point of reference—Once you set a cadence for when you survey, you’ll be able to look at past results to see how you’ve improved.
- Increased bottom-line—We don’t want to beat this drum too many times, but uncovering insights through surveying means an improved culture, happier customers, and more business success.
The combination of understanding how employee satisfaction has changed and targeting the right things through surveying will help you stay atop your industry by gaining new talent and retaining your current workers.
Pro-tip: If you’re struggling to identify where to start, Experience Survey data (like Exit Surveys) can help you quickly identify trending issues that have recently caused people to leave your company. Once you know the key factors that are negatively impacting satisfaction you can build a Pulse Survey that goes deeper into the issues.
Ready to boost your employee satisfaction today?
Workify is here to help you stay on top of the latest trends in HR and employee engagement, and our team of experts is eager to identify your workers’ specific needs.
Connect with us today to start your employee surveys and get on the right track toward high employee satisfaction in the changing, hybrid work environment.