How to use gamification loyalty programs to engage employees 

gamification loyalty programs

Employee engagement isn’t always about looking at retention and attrition data. It also isn’t always about delving into the more serious topics of development programs and aligning workers to your company’s mission. Engagement can also be fun. We’ve let you know about fun survey questions and engagement games in the past, and today we want to let you know about gamification loyalty programs. 

Gamification loyalty programs are what they sound like. Their concept might be familiar to you if you have experience with gamifying your bank account or using game-style strategies to learn a foreign language. Gamification for employee engagement uses similar game inspired scoring systems to connect with workers and make them feel more involved with their peers and organization. The scoring can be based on points, rewards, or other competitive frameworks that an organization comes up with. 

One thing to keep in mind is that though these gamification loyalty programs are different from employee recognition tools or software, the two can actually connect with each other. They each cover a different range of experiences, but you can create game-style rewards for employees that are engaging heavily with recognition software. In the following post we’ll cover the benefits of gamifying your workplace, different types of games, and what success you may see from utilizing gamification loyalty programs. 

What are the benefits of gamification loyalty programs

There are a number of reasons to gamify your workplace, and doing so will lead to additional results that you’re hoping to gain through other employee experience initiatives. Here are results that you can expect to see from implementing a gamification loyalty program: 

  • A boost in worker morale 
  • A sense of worker connection to their peers and organization 
  • An increased bottomline because of greater engagement and productivity 
  • A better approach toward onboarding and connecting with younger workers 
  • More recognition will encourage workers to excel since they know they’ll be recognized 
  • An exciting work environment that employees are eager to be a part of 
  • More retention and a company that is attractive to job seekers 
  • Foster loyalty by making work fun and rewarding 
  • Variation to keep the workplace stimulating and with games to look forward to

Like other initiatives in employee experience, the results you’re aiming for and hoping to see are similar. That doesn’t mean that gamification loyalty programs don’t have their place though. In order to see the broad range of positive results in employee experience, companies have to utilize many different campaigns and initiatives, often doing them alongside each other at once. 

You’ll notice that the best companies are utilizing successful survey strategies, inclusion and belonging initiatives, recognition programs, and gamifying their workplace where possible. Covering all of their bases gives companies the best chance to connect with every worker at every touchpoint, especially given the reality that all workers will be reached in different ways. We’ll touch more on that here in a bit. 

What type of gamification can you launch?

There’s a number of different types of gamification approaches, and you can choose the ones that best fit your organization. You can launch different types at different points in the year, and your company’s HR department may create a few of their own that they think will resonate with your employees. 

Remember, each organization has its own unique identity and personality. This means that based on its culture and the type of people it attracts, certain engagement games and approaches will work best. Employee engagement specialists are the best resources to find out what strategies are most beneficial for your company. Here are a few gamification approaches you can keep in mind though. 

Use quizzes and trivia 

These may be one of the easier forms of games, because you can implement them in your newsletters, in-house social apps, or via messaging platforms. If you want to add some flair, feel free to make your quizzes a competition with scores, prizes, and leaderboards. 

Quizzes and trivia can also be geared toward learning, training, or fun facts about your organization or industry that are important for workers to learn. 

Make games random with scratch-offs or spinwheels 

Everyone loves an unexpected prize or reward. The suspense and excitement around a raffle or game based on randomness is also likely to draw a crowd. 

You can utilize these types of games before company all-hands or other big events where you want to engage workers and get them involved before kick-off. 

Include badges and achievements 

Given the many millennial and younger generations in the workforce, they’ve grown accustomed to badges, achievements, and other similar markers that note their progress as they grow. 

These styles of markers are similar to what people experience in video games, language learning apps, or even through real-world activities like martial arts. Utilize these to engage your employees and get them excited about the next time they’ll “level up.”

Recognition programs 

We’ve mentioned that recognition programs are different from games and shouldn’t be treated as such, but they do connect to gamification efforts. You can encourage workers to embrace recognition and use recognition software more by giving badges, achievements, or rewards for people with high participation. 

Some companies also have software that lets workers receive prices based on the amount of recognition that they’ve received from others. That style of program helps encourage workers to take initiative in order to be recognized, but also to recognize others. 

Up the ante with the rewards you give 

Want to raise the stakes for the rewards that workers receive? You can have some gamification initiatives revolve around winners getting big rewards like employee travel, meet and greets with executives, or even some additional PTO. 

These bigger rewards could also be based on friendly, company based competition during in-person events. You could have chili cook-offs, costume parties, or competitions based on volunteering events. 

So, what should you do?

In closing, remember that these are all suggestions. The choices you decide on should be based on what will work best with your organization and the rewards that you’re comfortable giving. 

Choices should also be based on research and insights from your employees, as well as help from your HR and engagement specialists. Surveying employees is especially a great way to see what kind of gamification loyalty programs they’d want to see at work. Also remember that to launch some of these games, you may need to get third-party gaming software or tools. 

Looking to launch a gamification loyalty program or rethink your engagement strategies? 

Whether you want help finding the right gamification program or you need an assist to rethink your approach to engagement and surveying, Workify is here to help. Our engagement specialists can help you see what games will resonate with workers, and they’ll be able to utilize the latest in our surveying methodology to do it. 

All of our surveys are also connected to our Engagement Intelligence Platform, giving you the latest in employee listening and making it almost feel like you have an in-house analytics team. Our programs and surveys are also backed by I/O psychologists and our team of specialists will help you navigate the Engagement Intelligence Platform so that you understand all of your data and know what to do with it. Connect with us today to learn more and get started.